Brascabos Cultural Chart

From purpose to practice: our way of making things happen.

At Brascabos, we understand culture as the way we think, act, and connect every day.
It is born from the clarity of where we want to go and why we exist, travels through the path we choose to follow, and becomes real through our attitudes, decisions, and relationships.

Everything begins with our Mission and Vision — the starting point.
They represent our essential purpose and the future we aim to build, forming the foundation upon which the Cultural Chart was designed.

From this foundation, we defined our Organizational Guidelines — the path that guides our choices and decisions.
These guidelines act as three essential filters through which every topic, initiative, or project must pass:

Technical and Operational Excellence: delivering with quality, safety, and precision.

Commercial Mindset: understanding the customer, thinking with business vision, and generating value in every interaction.

Innovation and Automation: seeking the new, simplifying complexity, and adopting technologies that make our work faster and more efficient.

But having a path is not enough — action is what drives transformation.
That is why we translated all of this into Behaviors, which represent our way of making things happen.

There are 14 behaviors, divided into two major pillars:

People — reinforcing how we relate, collaborate, and lead.
Change — showing how we innovate, deliver, and evolve together.
These behaviors turn intention into action — visible attitudes that build Brascabos’ culture in motion, every single day.
Everything is supported by our Values, the foundation that sustains and connects each element of the Chart.
They are the anchor that ensures coherence, ethics, and integrity, regardless of circumstances.

More than a concept, the Brascabos Cultural Chart is a living representation of who we are and what we choose to be:
a company that grows with purpose, excellence, and humanity — transforming culture into results.